About the author
Jay Haynes
Independent writer and advisor helping teams see demand before it becomes obvious — and build the products that meet it.
Biography
Jay Haynes writes about innovation, product strategy, and the way markets actually move — usually long before they look like they are moving at all. The throughline of his work is simple: companies win when they understand the progress customers are trying to make, not when they perfect an internal plan.
What this site is for
This is a place for independent, unsponsored writing. The essays are meant to be useful to operators: founders deciding what to build, product leaders deciding what to cut, and investors trying to read demand that has not surfaced yet. No newsletters to upsell, no course funnel — just the notes.
Advisory work
A small amount of advisory work each year keeps the writing honest. Engagements tend to focus on demand-side strategy: clarifying the job a product is hired to do, mapping the constraints around switching, and sequencing a roadmap against real customer struggle rather than internal tidiness.