About the author
bashir
Independent writer and advisor helping teams see demand before it becomes obvious — and build the products that meet it.
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Biography
Jay Haynes writes about innovation, product strategy, and the way markets actually move — usually long before they look like they are moving at all. The throughline of his work is simple: companies win when they understand the progress customers are trying to make, not when they perfect an internal plan.
Jay Haynes writes about innovation, product strategy, and the way markets actually move — usually long before they look like they are moving at all. The throughline of his work is simple: companies win when they understand the progress customers are trying to make, not when they perfect an internal plan.
What this site is for
This is a place for independent, unsponsored writing. The essays are meant to be useful to operators: founders deciding what to build, product leaders deciding what to cut, and investors trying to read demand that has not surfaced yet. No newsletters to upsell, no course funnel — just the notes.
Advisory work
A small amount of advisory work each year keeps the writing honest. Engagements tend to focus on demand-side strategy: clarifying the job a product is hired to do, mapping the constraints around switching, and sequencing a roadmap against real customer struggle rather than internal tidiness.